Content:
Nowadays, the difficulty of business in the lighting industry is increasing, and opportunities are also increasing. Consumers are increasingly selecting products for quality and cost-effectiveness. Businesses are constantly innovating and making breakthroughs in their operations.
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At the same time, due to the impact of the big environment, businesses are faced with numerous tests such as the decline in sales volume, intensified competition, the impact of e-commerce, and the market being eroded. The competition is fierce and the development is sensible.
Chengdu: 3000 Merchants, 15 Lighting Markets
Chengdu brings together 15 large and small lamps and lanterns markets, at least 3 of which are planned to be built in the new lighting market. There are more than 3,000 existing merchants, and the number has grown by more than 5% each year, such as Jinfu Lamps, Ai Dengbao, and Hua Huang. , Eight Benefits, Brilliant, Shihua, etc. have become well-known, and they can truly understand and realize that Chengdu's lighting industry is numerous and complex, small and refined.
In recent years, as most businesses have to survive at low prices, their profit margins are getting smaller and smaller. The old problems still confuse everyone, such as difficult brands, hard-to-find talents, hard-to-find customers, difficult cooperation, and hard-earned e-commerce. However, new directions still need constant exploration, such as: Construction channels such as Mulinsen, Everlight, NVC, Ops's operation center or branch offices are all doing a good job of this article; Second, the nameless and moneyless alliance, such as e-commerce alliances, channel alliances, engineering alliances, and prefectures Alliances are waiting for the appearance of miracles.
A Sichuan agent of a well-known foreign brand said that although he has driven more than 100 elite lighting talents to become rich, the biggest headache is to be overtaken by apprentices. Perhaps they have to "retreat from the rivers and lakes," but the foundation of hundreds of millions of dollars is not to lose or lose. It is so easy to walk and go. Therefore, we must continue to resist and find a breakthrough.
Mianyang: Do not be depressed and look forward to innovation
Mianyang has three lighting markets, and the oldest is the lighting market in northwestern Sichuan. According to incomplete statistics, there are 20 of its existing lighting dealers, some of whom have been doing for more than 20 years. They are mainly based in counties and townships, and most of them are relatively low-grade and storefronts are relatively small. Among them, 300 square meters is relatively large, but also see a few square meters of stores, there are Op, NVC, Long can, San Xiong, Aurora and other brands stationed, will often be mixed with other unknown manufacturers products, appear to be mixed, Not on the grade.
At present, the best lighting market in Mianyang is Sanhui Lighting Plaza, which opened in 2011. At present, the number of lighting distributors and the lighting market in Northwest Sichuan are almost 20. The first is a large store, the largest is 2000 square meters, and the smallest is also More than 100 square meters, each lighting shop will have a proxy brand, such as Philips, Osram, Siemens, NVC, Op, Sanxiong Aurora, Mulinsen, Buddha, Qin Shang, Fei Diao, Fortes, Langshi, Autran etc. Well-known companies have done a better job of their image, and most of them have made prominent headlines. The garden lighting market is just across the road from Sanhui Lighting Plaza. The grades are among the top two markets. The brands that are operating are similar, and some of them are branches opened by distributors in the first two markets. In the remaining two building materials markets, there are also several vendors that sell lights, but they are not professional, and strictly speaking, they are not considered lighting shops. Mianyang Ford Lighting Agency Tan Jiang revealed that many people in Mianyang will be more concerned about the brand, so many brands sold here are still good.
Kunming: Keeping up with the times, changing ideas
The lighting market in Kunming is already dominated by LED lighting. However, due to the fact that LED technology has not yet reached a high degree of maturity, the product stability needs to be further improved. Coupled with the era of the Internet, the price of e-commerce is becoming more transparent, and the ever-increasing price war not only disturbs the normal market order, but also allows dealers to enter an era of extremely low profits. Many dealers admit that this year will change their thinking. Although the market does not do well, they will still insist on it. First, because they insist on the initial choice, and second, they have been working in this industry for many years and have strong feelings. Since it is still doing the lighting industry, we must keep up with the times, change our thinking, and use the mindset of e-commerce to run physical stores.
Dali: rich products, comprehensive coverage
According to the visit, Dali Longshan Building Materials Market, Wuzhou Building Materials City, and Cangshan Avenue have lighting shops with nearly 100 stores. There are wholesale, retail, and construction projects. The boundary between the three is not obvious; among them, the most well-known Dali Pinju Lighting Electric Co., Ltd. is represented by brands such as Mu Linsen, HeXiangCheng Optoelectronics, Taiwan Everlight, Cossbauer, Shanghai Bojian, Shanghai Songri, Shangshang CFL, Nanfan Electric, and Jiushi. Ningbo Huipai Socket Co., Ltd., Kunming Cable Group, Philips Cables, Chongrong Wire & Cable, and various manufacturers of lanterns, etc., have a very good reputation in the local area and have a greater influence, and have been fully covered in all Dali townships.
Deyang, Dujiangyan: Small number of merchants Brand awareness needs to be strengthened
Relatively speaking, the lighting market in Deyang and Dujiangyan is a little bit worse than Mianyang, far worse than Chengdu. The market of Deyang specialized in selling lamps and lanterns is mainly concentrated in the Evergrande Building Materials City. Accurately speaking, the lighting market is only a part of it. There are only a dozen lighting shops. The largest and best storefront is Aqiu Lighting, with a storefront of 1,000 square meters. Class high-end lighting brands, other lighting stores are also concentrated in more than 100 square meters. According to the survey, there are many dealers who enter the lamps from Chengdu Jinfu Lamps City, and some of the lamps also come from the ancient town. Here you can see brands such as NVC, Op, Mulinsen, Bull, and Rongshi.
In fact, the dealers in Deyang like to pay their bills through freight payment, and the freight department has played a “bridge” role. So far, there has been no occurrence of a “runaway” by the freight department. Turning around in Dujiangyan, it is not difficult to find that Blue Sky Lighting Plaza is the only local best lighting store. To be precise, Blue Sky Lighting Plaza is a large-scale lighting supermarket. It is located on the first floor and the first floor of Dujiangyan West Mall and was founded in 1997. In the year, it now integrates design, sales and installation. After 17 years of unremitting efforts, it has now become the largest lighting city in Dujiangyan. It is understood that the Blue Sky Lighting Plaza in good faith quality, professionalism, innovation as the principle, adhere to the brand line, mainly the main Op lighting, NVC lighting, Op Yuba, Maidun electrician and other famous brands, due to the implementation of factory price sales, customers get strong stand by. Its products include Chinese, European, classical and modern homes, luxury villas and LED lighting, commercial lighting, outdoor lighting, switch sockets, Yuba, ventilation fans and so on. In addition to the Blue Sky Lighting Plaza, there are also several lighting stores in Dujiangyan Bomei Decoration City, but no one can be more into the eyes of the heart, almost all are ignored, so the blue sky lighting Plaza a bit big feeling.
Zhengan: traditional lighting dominates
Zheng'an County is located in the center of the northeast of Guizhou Zunyi and south of Chongqing. The county is 200 kilometers north of Chongqing, 130 kilometers south of Zunyi and 295 kilometers of Guiyang. It is the forefront of Guizhou Suilian Chongqing.
Zheng'an Decoration Materials City is the largest professional building materials market in the region. Lighting stores and ceramic shops, paint shops, kitchens, and floor stores are staggered in this area. The well-known lighting electrician brands that have settled in are Op, NVC, and Huayi. More than 10 companies such as Ao Kesi, Jiamei, Nature, Foton, Renas, TNC, Meite, Foshan Lighting, and other brands such as Sanxiong Aurora, TCL and Autran have dealers in Zhengan. They are not in the market. , spread across different streets. The sources of these lighting shops are from Guiyang or Zunyi. The best and most influential ones are Op lighting. Mr. Zhu Shaoping, the head of Op Lighting's Zhengan store, introduced that they have entered Zhengan for six or seven years, so its popularity is Highest. Other well-known companies such as NVC, Sanxiong Aurora, TCL, and Aoke have entered Zhengan for more than two years.
Nanning, Guangxi: the number of markets scattered
There are three major lighting markets in Nanning, one is the lighting market of Renmin Road; the second is Jufulong Lighting Plaza in Wuyi Road; and the third is Zhaodong Lighting City on Xiangzhu Avenue. Judging from the current scale, there are still potentials for development in these three places. Among them, Baiyu Lighting City was founded in 1998. It is the earliest and most professional lighting market in Nanning. The market is divided into one or two layers. There are currently about 40 merchants, and the brands that have entered the market are TCL, Aox, and Chili. Op, New Terri, Jiamei, Sihua Road and so on. Due to the continuous increase in the market for lamps and lanterns, the share of the original market has become less and less, many businesses are quite worried about this.
Daozhen: The level of consumption is not high and competition is not great
Daozhen is located on the slopes of the Yunnan-Guizhou Plateau, and is located on the slope of the transition from the Yunnan-Guizhou Plateau to the Sichuan Basin. The county has a total area of ??2,157 square kilometers and governs 83 villages (residents) in 10 towns, 4 townships, and has a population of 350,000. Lighting stores are scattered on both sides of Oubei Avenue, and there are already NVC, Op, Sanxiong, Aurora, Philips, Oxbridge, Oder, Otran and other brands entering the market. This is the same situation in four or five years, with little change. Occasionally There is a place where the lighting shop has moved. Mitsuo Aurora was only renovated and opened this year. The original Oaks dealer transferred the shop to its current owner two years ago. In general, the demand for Daozhen Lighting is relatively small, the level of consumption is not high, and competition is not great.
According to Philips and Oaks dealers, they generally went to the town to select and buy lights in the March and April of the year, and the brands they cooperated with had fixed contacts in Guiyang. There is a lighting store named “Lifestyle Lighting Museum”. The owner Zhang Zhigang is a local. He has been lighting lighting business for more than 4 years. The store has sold Mulinsen LED light bulbs. Others are products from unknown manufacturers. At present, there has been a slight improvement, and is also preparing to change to a big shop. He said that the real business is the best is Nexop, these two brands have been envious of many colleagues.
Wanzhou: Large market, strong brands
Wanzhou, the second largest city in Chongqing, covers an area of ??3457 square kilometers and has a total population of nearly 2 million. When it comes to Wanzhou lighting market, we must first mention that NVC Lighting's production base in Wanzhou is Chongqing Wanzhou NVC Industrial Park. The industrial park is located in Shenmingba, Wanzhou. It covers an area of ??500 mu and has an annual production capacity of 800,000 sets of grille lamp panels, 4 million sets of brackets, and 20 million sleeve lamps. In Wanzhou, even in Chongqing lighting industry, NVC Industrial Park is proud of the industry.
Subsequently, we came to Wanzhou, a building materials street: Sharon Road, which is the oldest building materials sales and distribution center in Wanzhou, here also brings together the predators of lighting industry in Wanzhou, lighting and wholesale businesses are very powerful. It is understood that many lighting companies in Jiangsu and Zhejiang are engaged in wholesale business here, but their business coverage is very wide. Wanzhou has 28 towns, 11 sub-district offices and 13 townships in addition to its own jurisdiction. It also uses convenient geographical conditions to cover the surrounding eight counties of the Yangtze River (Yunyang, Fengjie, Wushan, Wuxi, Chengkou, Kaixian, Zhongxian, and Liangping) and Sichuan’s Kaijiang and Hubei’s Lichuan. This is a Small eyes big world effect.
In this street there are also the dealers of mines Wanzhou, Op Art, Foshan Lighting, Midea Lighting, Philips Lighting, Kamei Lighting and other big names, so this street is full of wholesale, retail and engineering projects. But also because this street has been building materials business for more than 10 years and has not yet formed a professional market. The shops on the street are a bit old and lack the temperament on the tall, and it seems that the grade is missing.
Guiyang: Doing brand injury and doing no-name
The research team visited Huishui County, Qingzhen City, Baiyun District, Xiuwen County, Longli County, Pingba County (Machang Town) and other township markets around Guiyang and conducted an in-depth survey of the local lighting market and distributors. . At present, there are fewer lighting brands in the surrounding towns and cities of Guiyang, and there may be only 1-2 homes in one brand county store, and some are not. At the same time, the size of lighting shops is also relatively small, mostly within 100 square meters, and the display in the store is rather messy and does not pay attention to the shopping environment. During the visit, we found that these counties and towns around Guiyang currently do not have a professional lighting market. Consumers buy lamps mostly in the building materials market. However, even if the lighting business in the integrated building materials market is not scaled up, the specific performance of the lamps and lanterns in the business is less, and in each building materials market, there are only two or three specialized lamps.
The dealers in the surrounding areas of Guiyang are mostly blind to the actual operation and future development. Their brand awareness is not strong, and most of them have no long-term feasibility planning. When talking with the county dealers about the development of the lighting industry, there are fewer businesses that can say something. However, some returning families who have come back home from Guangdong, Zhejiang and other coastal areas have injected much hope and energy into the local lighting and lighting industry.
Chongqing: LED lighting products
Chongqing is divided into 9 regions: 647.78 square kilometers of floor space. The building materials market and lighting market are numerous. It is found that there are Qilang, Qihao, Huayi, and New Terri in the Chongqing lighting market. Kaiyuan and other brands, Chongqing lighting business generally expressed confusion, and now the business did not do a good job before, but only actively adjust the product models to add some cost-effective products, more and more to keep the amount of customers, to stabilize the business waiting for the new industry Rejuvenation; In addition, lighting companies in Chongqing also reflected that as the lighting products are updated too quickly, products that have just been added to the shelves have not yet been sold, and new products have been launched. Therefore, many businesses have chosen to join the brand alliance to carry out promotional activities.
The author believes that Qixiang Lighting Plaza is undoubtedly one of the most popular markets for lighting industry sales in Chongqing. The market is divided into three levels, with more than 150 merchants. Most of the merchants on the first floor are wholesale merchants. The second floor of the first floor is mainly retail and the product is high. There are also many engineering customers to buy products, the market is a professional lighting market, lighting products have all grades, wholesale, retail, engineering business is complete, the sales volume will naturally be ranked in the forefront.
