Content:
Someone once said, "Do not try to sell the product to everyone." Of course, if you sell combs, it will be difficult to sell to monks and nuns. We know that many different types of products have their own market segments and have their own audience customers. The so-called "target customers" refers to the enterprises or businesses providing products and services. The target customer is the front end of marketing work. Therefore, only if you establish a target customer in the consumer group can you develop effective targeted marketing.
LED lighting products include LED street lamps, LED tunnel lights and low lighting, LED mining lamps, LED landscape lighting, LED commercial lighting, LED indoor lighting, LED display, LED lights and many other applications. Where are your potential customers located in the sea of ??people? What is the target group of LED lighting products you produce and what units do they include?
1, LED street light product target customers
The
Target customers: National street lamp management institute, planning and design institute (institution), city Lianghua project review committee, construction committee, city committee, development area management committee (new district, industrial area, tourist area, etc.), urban investment company, municipal, street lamp At road construction companies, municipal design institutes, city and road lighting construction qualification engineering companies (1st, 2nd, and 3rd qualifications), building electrical construction qualification engineering companies (1st, 2nd, and 3rd qualifications), municipal engineering companies, and government procurement centers , Government energy conservation office, large-scale real estate developers, energy-saving centers, energy-saving service companies related to LED lamps demand units.
2, LED tunnel lights, LED low lighting target customers
The
Target customers: Transportation Department, Transportation Bureau, Highway Administration Bureau, Expressway Group, Highway Bureau, Road Transportation Authority, Tunnel Engineering Company, Road and Bridge Company, Electromechanical Complete Equipment Company, Traffic Engineering Company, Rail Transport Company, Urban Construction Investment company, transportation development and investment company, construction and engineering group company, rail transit design and research institute of tunnel construction, construction management station, construction engineering quality station, construction engineering construction safety management station, building technology development center, municipal design institute/planning institute, traffic Planning survey and design institutes, municipal public utilities, transportation committees, transportation industry associations and other related demand units.
3, LED mining lamp target customers
The
Target customers: As of last year, the global LED mining and mining lamp market was approximately US$4.48 billion. The application areas of LED mining lamps are mainly used in factories, warehouses, workshops, cargo holds, exhibition centers, large shopping centers or supermarkets, stadiums, and road toll stations. From the perspective of the miner's lamp target market, mining lights can be used for the lighting needs of machinery, metallurgy, automotive, power, chemical, textile, paper, advertising, medical, and food industries.
4, LED landscape lighting target customers
The
Target customers: Monolithic buildings, exterior wall lighting of building buildings, light-exposed lighting in buildings, and outdoor green landscape lighting. The main target customers are garden landscape design institutes, urban planning bureaus, tourism district administrative committees, city tourism bureaus, city administration bureaus, large-scale real estate developers, municipal lighting engineering review committees, wholesalers, professional lighting companies, construction companies, and governments. Background trading company etc.
5, LED commercial lighting target customers
The
Target customers: jewelry chain, education system, clothing chain, grade hospitals, museums, supermarket stores, stadiums, telecommunications systems, banking systems, hotel chains, etc.
6, LED indoor lighting invisible channel customers
The
Target customers:
●Designer Invisible Channel
Including: indoor/outdoor lighting designers, lighting designers, senior electrical engineers, etc.;
● Planning and designing invisible channels
Including: design/planning institutes, decoration companies, engineering companies, public companies, home improvement companies, design companies, lighting consultants, etc.;
● Intent Leader Stealth Channel
Including: government bid evaluation experts, lighting technology experts (electric light source experts, lighting experts, metrology and testing experts, planning and design experts, experts of government associations), professors of the Institute of Industry, Education and Research, product application experts, and engineering and technical experts;
●Invisible Channels in Industry Associations
Including: industry associations, associations, research associations, centers, leagues, and other organizations;
●Invisible channels for industry customers
Including: real estate business, large-scale property, hotel chain management company, banking system, clothing chain, furniture chain, education system, telecommunications system and other industrial system customers.
7, LED display target customers
The
Target customers: performing arts leasing (screening and leasing of exhibitions, stage, festivals, etc.), advertising media (commercial building advertising, highway advertising, street advertising, and other large-screen advertisements), sports events, information guidance (securities and financial sectors, airport stations) Port area, road traffic system, hospital postal telecom mall), large-size TV (large-size LED TV and LED large-screen video wall), feature market (customization, various special application sites), etc.
8, LED lights target customers
China's headlight lighting is divided into two major markets: “front loading” and “post loading”. The analysis of FODA signals from external sources may focus more on the “front loading” market for special vehicles and the global foreign trade market; among them, domestic LED vehicles Lights target public relations customer object and LED enterprise competition pattern:
