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Yuliang Optoelectronic > News > Company News > Brand, is not forgetting early heart stick

Brand, is not forgetting early heart stick

 Focus on "brand story" background

The brand dream is an important part of the Chinese dream. The growth of the brand should carry a dream, and the dream of the brand also needs to advance with the times. When the glitz and ambiguous retreat, only the brand stands up. For the enterprise, the brand is the competitiveness, the brand is the vitality, and the core value of the brand is also the essence of the brand.

On November 16th, 2016, the 4th Designer and User Optimisation Brand Award Ceremony of Visitors Easy Cup “Bounded, Unbounded” organized by Xaar Media and China Designers Network was held in Beijing. The brand selection awards ceremony focuses on lighting brands with the theme of “low-carbon, innovation, development—trust the power of the brand”. The activity lasted 10 months. It selected seven awards through multi-channel voting, data compilation and rigorous calculations.

In January and February of 2017, Lighting Technology and Design focused on some of the winners and tapped the story behind its “brand dream”.

  Brand Story of Yuliang Optoelectronics

  Shenzhen Yuliang Optoelectronics Technology Co., Ltd. Deputy General Manager Yu Shang
 In the 4th Designer's and User's Optimum Brand Selection Event of “Customer Easy” Cup “Bounded and Unbounded”, Shenzhen Yuliang Optoelectronics Technology Co., Ltd. won the “Top Ten Innovations for Designers of Lighting Industry 2016” with its brand advantage. Brand Honors. In this regard, Shang Yu, deputy general manager of Shenzhen Yuliang Optoelectronics Technology Co., Ltd. shared with us this glory and joy.
Q1. "Lighting Technology and Design": How did you become associated with the lighting industry? What do you think about the development of this industry?
Shang Yu: I have been in the lighting industry for 14 years. I started with the first packaging work in the LED industry. I constantly understood the industry and experienced the ups and downs of the LED industry. LED can only be applied to the indicator light from the beginning, and gradually develop high-brightness LEDs such as blue light, green light, white light, etc. Now it is widely used in automotive lighting, outdoor lighting, intelligent lighting, indoor lighting, biomedical, plant lighting and other fields. Gradually expand.
The industry follows the “rules” of the survival of the fittest, and in the past fourteen years, industry companies have constantly changed their innovation. Laggards have been eliminated, emerging companies have emerged, and outstanding companies have continued to work hard. It can be said that the prospects of the LED industry are infinitely wide, but competition is also fierce. After several reshuffles, the LED industry has become increasingly hot. In the past two years, LED products have drastically reduced their prices and led to raw materials reaching the bottom. The industry is experiencing unprecedented difficulties. At the same time, companies that have the courage to innovate and dare to open up new applications have a broader space.
In the industry, the crisis and opportunities coexist, I believe that as long as we dare to innovate and dare to open up new blue ocean areas, the future LED industry will certainly be able to move towards a healthy and sustainable development.
Q2. "Lighting Technology and Design": What are the main new products of Yuguang Optoelectronics?
Shang Yu: At present, our company mainly targets the mid-to-high end packaging field, relying on Taiwan wafer chip and US CREE chip, engaged in 3014 side light lamp beads, 3528 convex head lamp beads, 3535 waterproof lamp beads, 2735 lamp beads, 5050 lamp beads, 5054 lamp beads, 5050RGBW lamp beads, 5050 waterproof lamp beads and other small and medium power LED package product development, production and sales. The newly developed products are mainly waterproof bead products based on outdoor lighting, as well as LED lamp bead for automotive lighting taillights and daytime running lights and LED lamp bead products for biomedical applications.
Q3. "Lighting Technology and Design": As a lighting manufacturer, Yu Liang Optoelectronics has always been in an invincible position in the competition of "deep and juicy little" stores. What are your company's special development strategies?
Shang Yu: Competition in the lighting industry is becoming increasingly fierce. At present, homogenization competition is serious, and the lack of protection of intellectual property rights has exacerbated competition in the industry. In addition, product prices have fallen sharply in recent years, raw materials continue to rise, price wars are fierce, and it is difficult for companies to find a breakthrough and remain invincible.
Yu Liang Optoelectronics is currently a small and medium-sized enterprise and is in a rapid growth phase. For the status quo in the industry, Yu Liang Optoelectronics has not done a special development strategy, but adhere to the original intention, do not forget the initial heart, always adhere to the middle and high-end products, and constantly improve the quality, dare to invest in research and development of innovative LED lamp beads products, continue to introduce high-end materials ( Such as wafer chip, CREE chip, etc. to meet the needs of the market and new and old customers.
Q4. "Lighting Technology and Design": Brand publicity has a very important role in expanding corporate influence. What are the strategies of Yuliang Optoelectronics in brand building? There are many channels for brand communication, such as the Internet, WeChat, exhibitions, and events. What is the main way that Yuliang Optoelectronics chooses brand communication? What advice do you have for brand communication?
Shang Yu: The brand is of great significance to the company. Without strong brand competitiveness, the market competitiveness of the company's products is inferior to its competitors. Its market price is naturally difficult to increase, and thus it brings lower added value. So much so that companies are caught in a vicious circle of low-price competition, companies enter a vicious cycle.
Creating a strong brand is a far-reaching event for a company. It is the basis for a company to obtain a core competitive advantage, and it is also the key to a company’s rapid rise and prosperity in the contemporary internationalized market economy competition. Yu Liang Optoelectronics has a deep understanding of this, we have served in the automotive lighting industry for more than 10 years, providing taillights and turn signals and other LED light sources for many well-known brand cars, but neglecting the construction and promotion of the brand, leading to our brand little known We went silently for more than a decade.
Therefore, we gradually recognized the importance of the brand, and combined with modern new media, such as WeChat, the Internet, and exhibitions, and reached cooperation with Alibaba, Xaar Media, domestic and international exhibitions, etc., and invested heavily in brand building. After hard work in recent years, we have become famous in outdoor lighting, LED lights and other fields.
However, this does not prove that our brand has reached its peak. We need to continue our efforts. Based on the initial publicity, we must do a brand building. The quality of the product is the key. It is recognized by the customer and can withstand the market inspection. The word of mouth can be praised by the customer and can be praised in order to win the reputation of the customer and the market. The brand is more valuable.
Q5, "Lighting Technology and Design": Our brand selection campaign aims to spread the brand for the industry. What is the significance of “2016 lighting industry designer's selection of top ten innovative brands” for your personal and company?
Shang Yu: We are honored to receive the “Top Ten Innovative Brands for Lighting Industry Designers 2016” award in the brand selection activities jointly organized by Xaar Media and China Designer Net. At the same time, we also support friends from all walks of life who support Yu Liang Optoelectronics. Express my heartfelt thanks.
We are deeply responsible for this honor. Innovation is the vitality of a company, and it is also the driving force for sustainable development of the company. We will continue to invest heavily in research and development. We will continue to work hard to develop innovative LED light source products for the market, return the society, return the market, return customers, and reward support and care. Yuguang Optoelectronics Development Friends from all walks of life.