On the halfway of 2015. As a well-known enterprise in the lighting industry, what achievements have Shenzhen Yuliang Optoelectronics Technology Co., Ltd. (hereinafter referred to as "Yuliang") achieve? What is the response to fierce competition? What are the plans for the future? What are the opinions on hot topics in the industry? With these questions, Aladdin News Center reporter recently visited Shenzhen Yuliang Photoelectric Technology Co., Ltd. Deputy General Manager Shang Yu.
In July, the annual report of lighting companies has announced that the overall performance of the industry in the first half of this year is still acceptable. Talking about the company's performance "answers," Yu Liangguang, deputy general manager Shang Yu told reporters, "Yuliang Optoelectronics first half of the first half of the year-on-year increase of about 30% over the same period last year, we will actively expand the scope of business in the second half, to strive for better Performance."
As a modern technology LED enterprise, Yuliang Optoelectronics products are positioned in the high-end, the main products include a full range of single-core piranha LED, multi-core piranha LED, medium power 0.5W piranha LED; patch series 5050, 3014, 3528, 2835, 5730 and so on. “Our company focuses on the operation of market segments. Product R&D is mainly focused on the application of market segments. It addresses the customer's problems in practical applications and improves and upgrades existing defects in traditional products to meet the stringent requirements of the market for packaged products. "As for the advantages of business strategy, Shang Yu said.
Shang Yu introduced that this year the company focused on deepening the "three defenses" series 5050RGB lamp beads, the mature 0.2W, 0.3W, 0.5W, 1.5W, power upgrade as soon as possible to develop 5050RGB series 2W and 3W high-power products and feature upgrades Do waterproof IP67 to achieve the lamp itself up to waterproof.
He further said, "The 'three defenses' series of white light products we do 1500K-30000K full color temperature coverage and promise customers a long-term and stable supply of a BIN, this year launched the 5054 series of high-fingered 90RA white light and 5050 convex head series of market feedback is good For the LED auto light market, our company launched the 'Little Red Riding Hood' series of 3528 bumps to achieve a small angle of 50-60 degrees for SMD light beads and medium power 2735 series 0.5W red/yellow for automotive lights to meet the market demand for lights. ”
Shang Yu admitted that the COB market has been very hot recently. Two years ago, Yu Liang Optoelectronics also tried to develop the COB series of products, but for various reasons suspended the project. He emphasized that "We prefer to integrate individual lamps, such as integrating 5050RGB power into 2-3W, and 5050 white light integration into 3-5W or even higher, which is more convenient for market applications. Product imagination space."
In the second half of the next year, Yu Liang Optoelectronics will focus on new breakthroughs from three aspects. “The first is R&D. In the future, we will invest more, develop more and better products, and provide higher-quality products for downstream partners. Second, we will build brands. Previously, we have promoted them mainly at Alibaba and at home and abroad. The exhibition, neglecting the promotion work in the network, under the general situation of the Internet +, we will focus on increasing the intensity of the exhibition and the Internet trinity of the market promotion in the second half and the future, so that more customers know Yu Liang and understand the Liang, accept Yu Liang Optoelectronics and reach a long-term and stable cooperation; Third, talent, we will continue to invest more funds to increase the training and recruitment of talent.” Shang Yu introduced.
We have noticed that the LED packaging industry has entered the mainland for more than 20 years and has undergone many shuffles. In the past two years, many large companies such as listed companies have started mergers and acquisitions, expanded their production capacity, and deepened cooperation with chip manufacturers. This phenomenon seems to Shang Yu, is bound to cause some impact on the industry, the future of small businesses do not have a good business ideas, no good products will become increasingly difficult to survive.
It is particularly worth mentioning that, with the rapid growth of LED lighting, the price chase war has become an irreversible trend of the industry, in the face of such a large environment, the company's way out? Shang Yu said that this year's price war is mainly due to the opening of several giants of indoor lighting. It is only sooner or later that the industry must develop a price war. Only SMEs can have a chance to innovate. At the same time, he also pointed out that indoor lighting is the largest cake in the LED industry and will continue to be a hot spot in the industry in recent years.
Looking forward to the future, Shangyu emphasized that “Yuliang Optoelectronics will continue to uphold the spirit of pioneering and courageously innovating, continuously research and develop the packaging products needed by market segments, actively expand the market, strive to gain market share as soon as possible, and occupy a place in the market segments.” (Source: Aladdin News Center)
