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Yuliang Optoelectronic > News > Industry News > China's LED lighting business is extremely active in the international market

China's LED lighting business is extremely active in the international market

  In recent years, for many Chinese LED companies, the overseas markets that are thousands of miles away are more like a vast space that can fly freely. In the LED manufacturing enterprises in the Pearl River Delta region and the Yangtze River Delta region, many companies’ exports account for more than 50% to 70% of the total.

 

According to industry analysts, the main reason for the rapid growth of exports is that the development of the domestic market is not very mature. Second, from the global perspective, many countries are stepping up legislation to encourage the use of energy-efficient light sources; at the same time, due to the LED industry Development will not only have a strategic driving role in the lighting and semiconductor industries, but will also lead to technological changes in a series of consumer goods such as home appliances, automobiles, and mobile phones, leading governments in the world to increase support for LED industry policies.

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Another reason to promote the rapid growth of China's LED exports: foreign markets accept a high degree of environmental awareness, there have been a large number of LED home lighting (LED as the main light source); In addition, compared with China, the price of overseas markets is more High, profitable, and shorter payback periods.

From the point of view of exporting countries and major products, China’s exports are still dominated by products in the packaging and application sectors. After a period of exploration, domestic LED lighting companies have been very active in the international market, and have emerged some outstanding enterprises. It is mostly Europe and the United States such as Germany, the United Kingdom, the Netherlands, the United States and South Africa and the Middle East and other countries and regions.

The

European and American markets recover slowly and are committed to indoor LED promotion

After the financial crisis in Europe and America, the market has shown a warming trend. North America and Europe are the major overseas markets for lighting products in China. In the United States, the LED market is rapidly rising. On the other hand, high social costs also make the “Made in the USA” competitive. However, the North American and EU markets have relatively high requirements for product quality, and require UL and CE certification respectively. There is also ROHS certification in the EU market.

European and American countries also have strong strength on the chip, and are committed to indoor LED promotion, but not involved in outdoor LED streetlights, China's LED street lamp has a very wide international market. But to enter the international market, LED street lighting technology must be perfect.

In addition, in the LED decorative lighting market, a high-level lighting brand that has been exported to Europe and the United States for many years believes that this market space is still quite large, and future growth in this business will still be considerable. According to statistics, at present, the products of Neo-Neon are well sold in more than 80 countries and regions such as the United States and Europe, and Christmas lighting products account for 60% of the lighting market worldwide.

Japanese market, LED bulb share rose to 50%

The Japanese government extended the implementation period of LED bulbs to the end of 2011 to the range of eco-point system point subsidies at the end of 2011. Inspired by subsidies, the Japanese market has become the brightest market for LED bulb sales since 2010.

According to the survey data of the Japanese GFK survey company, the share of the LED bulb market in Japan has rapidly increased from 0.01% in 2009 to 10% in February 2010. In the first half of 2010, the sales volume of LED bulbs in Japan accounted for 40% of the total sales of light bulbs. The proportion has risen to 50% at one stroke, which has given the entire LED industry and investors great imagination. It is not difficult to see how big the growth space will be by 2015!

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Emerging markets are increasingly important

Since 2008, the demand for the European and American markets has been reduced due to the financial crisis. The importance of global emerging markets has also been increasingly concerned by manufacturers.

The South American and South African markets have developed rapidly in recent years. The Middle East market has a large demand for low-priced products. In addition, Russia and Eastern Europe are also potential big markets, and many companies have also shown interest in the Russian and Eastern European markets.

Take the Middle East as an example. Currently, the UAE and other countries in the Gulf region are in a period of economic prosperity. The development of retail, trade, and real estate has driven the demand for lighting equipment. At the same time, the population growth in Dubai and UAE has driven the development of the lighting equipment industry. .

The lighting project of the Kremlin Grand Theatre in Russia is one of the representative projects for a well-known Shenzhen enterprise to participate in the global market competition. This famous ballet theatre in "Swan Lake" was personally inscribed by Russian Prime Minister Vladimir Putin and is considered one of the most elegant theatres in the world. Party A had a very demanding design environment in the theater. Through rigorous testing and screening, the company finally stood out from many international brands.

Looking at the Indian market, 80% of India's lighting products are currently imported from China. On the Indian market, there is huge room for outdoor use of LED lights. The Indian government is considering converting traditional lighting systems into environmentally-friendly and energy-saving LED lighting systems. It is expected that the LED lighting market in India will be The growth rate will reach 41.5% and will continue until 2015.

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In the South American market, “Lighting Overlord” since last year, it has gradually increased the development and development of the South American LED lighting market led by Brazil. At present, the first LED tunnel light project in the central city of Sao Paulo, Brazil, is owned by Hong Kong’s Neo Bright Group. Silver Rain Lighting, AyrtonSenna Tunnel is the first highway in South America to use LED tunnel lighting, LED lighting applications in tunnels and highways landmark projects.

The South African market also has an active presence of Chinese companies. Zhang Qingyu, vice president of NVC Lighting, said that South Africa has now become one of the best overseas markets for NVC sales. In South Africa, the business model of NVC dealers has become increasingly mature. At present, there are mainly wholesale channels, professional channels, and modern supermarket channels.

LED companies create new advantages

At present, although the global economic recovery process is slow, there is still a lot of uncertainty, but overall, exports are still an important part of Chinese LED companies participating in global competition and occupying market share, and there are huge business opportunities.

In the face of business opportunities, how can China quickly create new advantages in participating in global economic cooperation and competition?

In response, Zhang Yansheng, director of the Institute of Foreign Economic Research of the National Development and Reform Commission, believes that in the next five to ten years, China's low-cost advantage will come to an end! China’s new advantages in participating in global economic cooperation and competition, from the perspective of a change in the competitive model, should shift from a model of OEM to an autonomous production model, from a price competition model to a differentiated competition model, from a simple imitation model to a technological innovation and market. Innovation, management, and organizational innovation models have been adopted to achieve the transformation of technology content and value-added capabilities from low-end to high-end.

to sum up

LED is the direction of the future of the world's lighting, there are industry sources said that in 2015 there will be LED lighting replacement wave, for the domestic LED industry, the development and expansion of the international market has become urgent. For overseas countries, if we want to have a good development in the Chinese market, we must change our thinking concepts and implement localization!