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Yuliang Optoelectronic > News > Company News > Yuliang Optoelectronics strives to become an international leading high-end LED leader!

Yuliang Optoelectronics strives to become an international leading high-end LED leader!


Yu Shang  Vice president

Shenzhen Yuliang Optoelectronics Technology Co., Ltd.

Shenzhen Yuliang Optoelectronics Technology Co., Ltd.. was established in 2005 and is a national high-tech enterprise. From the very beginning of its establishment, Yuliang Optoelectronics has always insisted on innovation and has maintained long-term cooperation with internationally renowned companies. It has “created the light of nature” and is dedicated to making contributions to the lighting industry.

From the first day of your enterpreneurship, what you face are difficulties and failures every day, not success.

Yuliang Optoelectronic Co., Ltd. opened a factory in 2005. In the early days of its establishment, Yuliang Optoelectronics also experienced a difficult time.

“Since the establishment of the factory in 2005, it has been very difficult for the grassroots entrepreneurs. I believe that every enterprise is not easy to start a business. The only difficulty for entrepreneurs is to have a deep understanding of the entrepreneurs.” That difficult time has become a thing of the past, but The traces of years have suddenly been engraved in Yu Shang’s heart, but it’s just plain.

"In the 12 years of development, we have encountered many problems, such as market development, too many product lines, insufficient funds, lack of talent, and unclear market positioning. But among these problems, I personally think that market positioning is the most difficult. In the face of downward pressure on market prices, fear of market temptation, and the courage to remain unchanged, the process of sticking to the mid-to-high-end quality is very difficult, because you will lose some market share, but as long as you stick to it, you can gain more high-end Market share and customer recognition of brand and quality.”

In the early days of LED, the lighting industry was flourishing and mixed, and many companies were ambiguous, which resulted in customers buying expensive products that were not ideal. Yuliang Optoelectronics recognized the industry form, stood at the customer's point of view, always adhere to the high-end line, has introduced Epistar chips, CREE chips and other international well-known brands of high-end materials, integrate the supply chain, strengthen the company's product quality, the transformation of high-end In the product market, these measures are of great significance to Yuliang.

Jack Ma once said to countless entrepreneurs and always told himself one sentence: From the first day of starting a business, you face difficulties and failures every day, not success. Perhaps any entrepreneur has failed several times in his life. There are very few people who can make a successful venture once. Through the hardships at the beginning of the business, Yu Liang Optoelectronics is changing with each passing day.



SMD LED lamp beads automatic fix chips workshop


SMD LED automatic welding line workshop

There is no secret to the success of a company. To be a supplier that can reassure customers.

A person who wants excellence must be challenged; a company that wants excellence must look for challenges. Now that the national economy has rapidly increased, the government’s policies have been relaxed and the lighting industry has developed steadily. Under the great times and backgrounds, there are more and more new technologies and products in the industry. The market is cruel and competition is fierce. After 12 years of arduous development, Yuliang Optoelectronics has gained a certain reputation in the industry. The product quality has been widely recognized by the market and customers. Currently, Yuliang Optoelectronics is increasing its R&D efforts to focus on the service market and customers as well as new products appears to the market."Customer First" is the most important one in Yu-Lang Optic's corporate culture. We also thank all old and new customers for their trust and support to Yu-Liang Optoelectronics. In his eyes, the company has achieved good results with no results. The unique secret recipe is the result of insisting on products and services. “Treasure every opportunity given to us by our customers and the market, not to deceive customers, not to cut corners, and to be a trustworthy supplier.”


Sales department


Marketing Center

Yuliang Optoelectronics products and technologies are both hands-on and are becoming more and more powerful.

John D. Rockefeller, American businessman and philanthropist, has a very famous saying. If you want to succeed, you should move toward a new path and not follow the road to success. It can be seen that most successful people take the road of innovation. The lighting industry is also the same. Although there is no shortage of products on the market, it lacks new products.

"This year, we have developed several new products for the outdoor market. In the first half of the year, we have introduced a 0.5W, 0.75W lamp in the 5054H optical series. The main use of epistar chip, CREE chip package to make up for The market is mainly vacant, and the market was mainly lamp beads products with power below 0.5 W and power above 1 W. In the outdoor market, more and more customers have more demand for medium-power products with relatively high brightness, so we In the first half of the year, we successfully developed a medium-power smd led product suitable for the outdoor market in response to market demand."

Yuliang Optoelectronics has invested heavily in outdoor market research and development in recent years. It has successfully developed three core packaging technologies: three anti-process, anti-vulcanization, and waterproof technology. It has successfully introduced a variety of low-power lamp beads and is popular among outdoor customers.

“Especially in 2016, Yuliang Optoelectronics successfully introduced waterproof technology into white light products, perfectly solved the problem of white color temperature drift, waterproofing of lamps and lanterns for customers, and then we will increase R&D investment to carry out waterproofing to the end. Our successful waterproofing process extends to more specification products, so that customers will no longer be distressed by the problem of waterproofing."

Scientific and technological innovation is the cornerstone of the company's “self-reliance on life and development”, which helps improve the competitiveness of enterprises, increase the economic efficiency of enterprises, and then promote the development of the entire industry. Yuliang Optoelectronics is "not ambiguous" on the road to innovation, and product innovation and technological innovation are becoming more and more powerful.


we are ready to go for future!

Corporate culture is the soul of an enterprise. It is an inexhaustible motive force that drives the development of a company. It is a core symbol that distinguishes a company from other companies. The long-term sustainable development of an enterprise is inseparable from efficient management methods and excellent corporate culture. At present, Yuliang Optoelectronics absorbs professional talents and strives to build a company team. In the eyes of Yu Shang , there is no perfect individual, only a perfect team. The future competition is not only product competition, capital competition, scale competition, but also talented people. Competition and competition in the company's overall strength. The development and growth of an enterprise depend on excellent teams.


In the future, the development of new technologies is getting faster and faster, and the market and social needs will change more and more. Under such circumstances, the markets targeted by different companies will certainly be focused. According to market positioning, economic strength, and market segmentation, Shangyu is full of confidence in the future of Yuliang Optoelectronics. “The next three to five years will be the outbreak of the outdoor market. Our market is mainly focused on domestic, Yuliang Optoelectronics in East China and There are direct sales centers in important areas in South China, which are convenient for serving customers and regional markets, and the pre-sales and after-sales service teams at the headquarters are also growing.As long as there are enough opportunities, we have enough energy to serve every customer. Orders. We are ready!"